Digital Marketing Glossary

Lorem Ipsum is simply dummy text of the printing and typesetting industry.

 

A

Absolute link

 

Anchor text

 

Authority

 

B

Backlink

 

 

Blogger Outreach

 

 

 

C

 

Content optimisation

 

Conversion/Conversion rate

 

CTR

 

D

Deep link

 

Domain authority

 

Duplicate content

 

 

 

E

 

Entry page

 

T

Technical SEO

 

• Internal linking
• txt file and sitemaps
• URL structure
• Redirects and server delivery
• General crawlability
• HTML source code
• Main navigation elements